I don't buy "how to market your art" books anymore, having wasted enough money on them in the past, but something about "Living the Artist's Life" by Paul Dorrell seemed to call to me. This is one purchase I am glad I made. Anyone who is creative or knows a creative person should read this book.
From the first sentence, I had the feeling that Dorrell was sitting across the table from me in a small cafe, telling me about himself as we sipped coffee. In a casual, straight talking and humble way, he relates the story of how he pursued a writing career while working long hours to make an art gallery successful. It is about the highs of passion and the lows of failure, about mistakes and learning, about financial trials and successes. Interlaced in the tale are pieces of art marketing advice, many of which can be found elsewhere. The strength of "Living the Artist's Life" is how articulately Dorrell explains why we create and how we think.
Dorrell gets it. He is a creative himself. With his experiences as a gallery owner and art consultant, he knows the art scene from both sides and puts in on paper beautifully. I read the whole book in one afternoon and walked away feeling stronger and more grounded.
I would like to share with you the final paragraph of the book:
"Now, put this freaking book down and get back to work. And, whatever you do, don't tell me how hard it is. Don't even tell yourself. It's supposed to be hard. Only mediocrity is easy, and you're too good for that."